VenueScore Headlines 2005

Published: December 2004
Source/Company: Javelin Group

Abstract:
Javelin Group's VenueScore provides an up-to-date ranking of UK shopping venues across a number of key indicators - scale, market positioning, fashionability and age positioning of the retail offer.

The score attached to each operator is weighted to reflect the overall impact on shopping patterns. For example, anchor stores such as John Lewis, Marks & Spencer and Debenhams receive a higher score than unit store retailers to reflect their major influence on shopping patterns.

The resulting aggregate score for each venue is called its VenueScore.

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